The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Clearing the Air
Agency: BBC Creative / London
Client: BBC Category: Digital & Online / Email & Newsletters
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Digital & Online / Websites & Mobile
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Digital & Online / Websites & Mobile
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City
Client: HBO Category: Digital & Online / Websites & Mobile
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Digital & Online / Websites & Mobile
THE MOST FAMOUS GRILLER IN PERU
Agency: McCann / Lima + Burger King Perú / Lima
Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel Category: Digital & Online / Social Media Post - Campaign
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
A Season of Stories
Agency: Ogilvy / London
Client: Formula 1 Category: Digital & Online / Email & Newsletters
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single
PHYSICS
Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client: Brontosaurus in Himalaya Category: Digital & Online / Social Media Post - Single
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Criminal Reviews
Agency: SERVICEPLAN GERMANY / Munich
Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants